The way we see it

Our mission is to change the way we think about customer acquisition because let's face it, our sales funnels are more like sieves, our sales pipelines are focused more on volume than content, and sometimes we forget that our prospects, leads, opportunities (or MALs, MQLs, SALs, SQLs) are not just TLAs, but humans.

So lets stop pushing humans into a funnel and down a pipe, and let's start building pathways and trails that give them what they need and take them where they want to go. Good Revenue Operations starts and ends with the customer. Understand what each type of person goes through, step by step, from the moment they first hear about your company up to their fifth renewal, and build your processes around that.

​

The right lead engagement leads to a happy customer marriage.